Oraqul
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Every kind of launch, tested its own way.

For each category: what Oraqul checks, what else it handles when a title is new or niche, and what your team brings.

Film and series

Release plans for films and series, by territory and opening date.

  • Territory ladder
  • Rival date check
  • Partner brief

Tests

Checked against Qloo, with a receipt

  • Audience fit by age, gender and place
  • Territory ladder, as lift over a neutral audience
  • Rival opening dates, measured as shared audience

Also handles

Planned from the closest comps and tags when a title is new or niche

  • Original ideas, planned from cast and themes
  • Titles from outside the US and UK, with Nigerian titles checked end to end

You bring

Your own numbers, read beside the taste data

  • Box office, viewing numbers and reviews. You supply them for a fix

Music

Releases and tours, planned city by city.

  • Tour route
  • Support act matcher
  • Sponsor brief

Tests

Checked against Qloo, with a receipt

  • Audience fit by listener type, age and city
  • Tour route, as lift for each stop
  • Support acts compared across the route cities

Also handles

Planned from the closest comps and tags when a title is new or niche

  • Venues, which Qloo lists thinly outside the largest cities
  • New artists, planned from sound alike artists and tags

You bring

Your own numbers, read beside the taste data

  • Streams, ticket sales and pricing. You supply them for a fix.

Books

Launch plans for titles and imprints, by market.

  • Comp shelf
  • Adaptation bridge
  • Outreach brief

Tests

Checked against Qloo, with a receipt

  • Reader audience by age, genre and place
  • Comp shelf, as reader overlap with comparable titles
  • Adaptation bridge to series, film and podcasts

Also handles

Planned from the closest comps and tags when a title is new or niche

  • Reader age and gender, read from the book where Qloo has it and from its genre where it does not
  • Debut authors and small press titles, planned from comps and themes
  • Books with no close comps, planned from the taste of their readers across film, music and more

You bring

Your own numbers, read beside the taste data

  • Sales, pre orders, bestseller lists and review quality. You supply them for a fix

Podcasts

Shows, guests and sponsors, planned around the listener.

  • Topic map
  • Cross promotion shows
  • Sponsor brief

Tests

Checked against Qloo, with a receipt

  • Listener audience by age and place
  • Topic map, as tags rival shows do not own
  • Shows to swap with and sponsors ranked by listener overlap

Also handles

Planned from the closest comps and tags when a title is new or niche

  • New shows, planned from the hosts and comp shows
  • Niche topics, planned from the closest comparable shows

You bring

Your own numbers, read beside the taste data

  • Downloads, retention and ad revenue. You supply them for a fix

Games

Fan bases, regions and collabs, planned before launch.

  • Fan base bridge
  • Region ranker
  • Collab brief

Tests

Checked against Qloo, with a receipt

  • Player audience by age and region
  • Fan base bridge to music, series and film audiences
  • Region ranking, as lift over a neutral audience

Also handles

Planned from the closest comps and tags when a title is new or niche

  • Small indie titles, planned from the studio and comp games
  • Niche genres, planned from the closest comparable games

You bring

Your own numbers, read beside the taste data

  • Wishlists, sales, player counts and retention. You supply them for a fix

Live shows

A single show or a short run, planned from the show date back.

  • On-sale plan
  • Rival date check
  • Sponsor brief

Tests

Checked against Qloo, with a receipt

  • Audience fit by listener type, age and city
  • Which of your cities the audience is strongest in
  • Support acts compared across the cities

Also handles

Planned from the closest comps and tags when a title is new or niche

  • Venues in smaller cities, which Qloo lists thinly
  • Comedians and stage plays, planned from comparable acts

You bring

Your own numbers, read beside the taste data

  • Ticket prices, venue capacity and event calendars. You supply them.

Start anywhere.
Leave with a plan you can revise.

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