Five ways teams use Oraqul.
Before a launch, while you run it, and after it is out. Start from whatever you have, and every claim about taste is checked against real data.
- Make a planYou have a title and no plan yet.
- Check my planYou have a plan and want to know where it is weak.
- Fix my planIt is out and the numbers are not what you hoped.
- Run the campaignYou have a plan and a date, and a team to run it.
- Keep goingYou are weighing a date, a city, a partner or the creative.
Make a plan
You have a title, a rough window and a hunch about the audience. Oraqul builds the plan from what that audience actually likes.
You bring a title and a short description. Files help but are optional.
See an exampleYou might type: “Plan the release of Night Ferry, a Mexico City crime drama series, for the UK and the US.”
- Mexico City1.82Strong
- London1.64Strong
- Toronto1.41Usable
- Austin1.33Usable
- Manchester1.08Low lift
Also in the plan: the audience, comparable titles, partner brands and the risks to watch.
PlanTerritoriesDirection callsAudienceAssumptionsEvidenceCheck my plan
You might type: “Check my plan: open in the UK, then Canada. Our core audience is women 25 to 34.”
- Women 25 to 34 are the core audienceHolds
- Open in the UK firstBreaksStronger option: Open in Canada first
- Partner with a late night radio showWeak
- Pre sales will cover the spendCould not test
Every assumption is marked Holds, Weak, Breaks or Could not test, with a stronger option for anything that breaks. Bring your plan, pasted or as a file.
See an exampleWhat broke: the plan bet on 25 to 34. The people who came were 35 to 44, so the next wave is planned around them.
Fix my plan
It is out and the people who came are not the people you planned for. Oraqul finds the assumption that broke and rebuilds around who showed up.
You bring your results by region or age band, typed, pasted or as a file. They are kept as totals.
See an exampleRun the campaign
The plan’s content calendar becomes actions in the project. Edit them, tick them off, and set up a test of two creative angles. Each action comes with a guide to adapt. Oraqul makes no final asset and posts nothing.
Add your own figures for the two angles and Oraqul compares them. When they are thin or close it says inconclusive, and it never names a cause as fact.
These actions belong to v2 · Night Ferry. A revised plan gets its own set, and this one stays as you left it. Example.
T-4 weeks · Instagram
Offer the trailer to one outlet first
Playbook
T-3 weeks · Instagram
Teaser, 10 to 30 seconds
Playbook
T-2 weeks · Email
Pitch podcasts
Playbook
Launch week · Instagram
Something new every day
Playbook
Two-angle test
Angle A: the audience’s tone. Take the tone from noir and road trip. Grounded in your audience’s taste
Angle B: Lagos itself. Open on Lagos itself, with the name on screen. Playbook
Your figures. Angle A 120, angle B 104 conversions, week one. Source: the ad manager.
Inconclusive. The two are within 20% of each other (120 and 104 conversions), too close to call.
Oraqul does not predict which angle will win.
Keep going
Ask before you lock a date, a city or a partner, then make the creative kit. Oraqul compares the options against the same audience and says which one is safer, with the receipt for each.
You might type: “What if a rival series opens the same weekend?”
You get the overlap for each option, lower is better, and what changes in the plan. Give real rivals with the day each opens: “Rivals: Harbor Lights on 2027-03-12”.
For a single live show, a rival on your night or in your week is flagged as okay, risky or avoid, and the on-sale plan, the presale and the final push are worked back from your show date.