Three launches, every receipt open.

The real output screen, read only, for three made-up launches: a film, an album and a podcast. Pick one, click through its markets, calls and evidence, and open any receipt.

Holds
Qloo data supports the belief.
Weak
Some support, not enough to lean on.
Breaks
The data points the other way.
Could not test
No signal to test. Nothing is guessed.

ExampleInvented data for a made up film, so you can see the shape of a plan. Plans you make in the app use live Qloo data.

v1 · Night Ferry

Plan

Shared brief, read only · Example, Oct 1

One plan per territory: the home market first, then the diaspora cities, each with its call, its lead channels and its partners.

Territories

1. LagosHome market

AvoidLower confidence

Audience strength 0.85, where 1.0 is an average city in the same ranking. Thinner than an average city. Keep it, and open it after London.

Lead on Instagram, TikTok, YouTube.

In Lagos they also watch Midnight Harbor, Harbor Precinct and Eko Nights.
In Lagos they also play Ada Lux, Kola Wave and Sade Rhythm.
Screen at Marina Picturehouse and Lekki Screens.
Host a community screening with Lagoon City University in Lagos.
Home market. Lead on Instagram, TikTok and YouTube.
T-8: Pitch print outlets about two months before release. Asset: press pitch. Lead on Instagram. Posts: the source gives no number.
T-4: Offer the trailer as an exclusive to one big outlet first, then release it everywhere. Asset: trailer. Lead on Instagram. Posts: 1.
T-4 to T-2: Put something new out every week: a still, a clip or a cast post. Asset: new asset. Lead on Instagram. Posts: at least 1 a week.
T-3 to T-1: Give reviewers an online screener and ask them to hold reviews until a few days before release. Asset: online screener. Lead on Instagram. Posts: the source gives no number.
T-2 to T-1: Pitch podcasts: they need one to two weeks of lead time. Asset: guest pitch. Lead on Instagram. Posts: the source gives no number.
T-1 to Launch week: Post something every day in the final week. Asset: daily post. Lead on Instagram. Posts: 1 a day.

2. LondonDiaspora city

OkayLower confidence

Audience strength 1.23, where 1.0 is an average city in the same ranking.

Lead on YouTube, Instagram, TikTok.

In London they also watch Midnight Harbor, Harbor Precinct and Eko Nights.
In London they also play Ada Lux, Kola Wave and Sade Rhythm.
Screen at Southbank Screen.
Host a community screening with Pentecost House in London.
Diaspora city. Lead on YouTube, Instagram and TikTok.
T-8: Pitch print outlets about two months before release. Asset: press pitch. Lead on YouTube. Posts: the source gives no number.
T-4: Offer the trailer as an exclusive to one big outlet first, then release it everywhere. Asset: trailer. Lead on YouTube. Posts: 1.
T-4 to T-2: Put something new out every week: a still, a clip or a cast post. Asset: new asset. Lead on YouTube. Posts: at least 1 a week.
T-3 to T-1: Give reviewers an online screener and ask them to hold reviews until a few days before release. Asset: online screener. Lead on YouTube. Posts: the source gives no number.
T-2 to T-1: Pitch podcasts: they need one to two weeks of lead time. Asset: guest pitch. Lead on YouTube. Posts: the source gives no number.
T-1 to Launch week: Post something every day in the final week. Asset: daily post. Lead on YouTube. Posts: 1 a day.

3. HoustonDiaspora city

RiskyLower confidence

Audience strength 1.08, where 1.0 is an average city in the same ranking. About an average city for this audience: lead with the local angle.

Lead on YouTube, Instagram, TikTok.

In Houston they also watch Midnight Harbor, Harbor Precinct and Eko Nights.
In Houston they also play Ada Lux, Kola Wave and Sade Rhythm.
Screen at Bayou Cinema.
Host a community screening with Grace Chapel Houston in Houston.
Host a community screening with Gulf Coast University in Houston.
Diaspora city. Lead on YouTube, Instagram and TikTok.
T-8: Pitch print outlets about two months before release. Asset: press pitch. Lead on YouTube. Posts: the source gives no number.
T-4: Offer the trailer as an exclusive to one big outlet first, then release it everywhere. Asset: trailer. Lead on YouTube. Posts: 1.
T-4 to T-2: Put something new out every week: a still, a clip or a cast post. Asset: new asset. Lead on YouTube. Posts: at least 1 a week.
T-3 to T-1: Give reviewers an online screener and ask them to hold reviews until a few days before release. Asset: online screener. Lead on YouTube. Posts: the source gives no number.
T-2 to T-1: Pitch podcasts: they need one to two weeks of lead time. Asset: guest pitch. Lead on YouTube. Posts: the source gives no number.
T-1 to Launch week: Post something every day in the final week. Asset: daily post. Lead on YouTube. Posts: 1 a day.

4. AtlantaDiaspora city

AvoidLower confidence

Audience strength 0.92, where 1.0 is an average city in the same ranking. Thinner than an average city. Keep it, and open it after London.

Lead on YouTube, Instagram, TikTok.

In Atlanta they also watch Midnight Harbor, Harbor Precinct and Eko Nights.
In Atlanta they also play Ada Lux, Kola Wave and Sade Rhythm.
Screen at Peachtree Pictures.
Diaspora city. Lead on YouTube, Instagram and TikTok.
T-8: Pitch print outlets about two months before release. Asset: press pitch. Lead on YouTube. Posts: the source gives no number.
T-4: Offer the trailer as an exclusive to one big outlet first, then release it everywhere. Asset: trailer. Lead on YouTube. Posts: 1.
T-4 to T-2: Put something new out every week: a still, a clip or a cast post. Asset: new asset. Lead on YouTube. Posts: at least 1 a week.
T-3 to T-1: Give reviewers an online screener and ask them to hold reviews until a few days before release. Asset: online screener. Lead on YouTube. Posts: the source gives no number.
T-2 to T-1: Pitch podcasts: they need one to two weeks of lead time. Asset: guest pitch. Lead on YouTube. Posts: the source gives no number.
T-1 to Launch week: Post something every day in the final week. Asset: daily post. Lead on YouTube. Posts: 1 a day.

Partners by tier

An independent release usually has no franchise behind it, so lead with tier B and tier C partners.
Barter and in-kind deals are common: a venue, product or reach in place of cash. Never assume a cash sponsorship.

Tier B, Category and integrationBrands that fit the category, such as banks and payment brands, food and drink, hospitality and telecom bundles.

Night Market ColaNigeria
Qloo lists it, but too few brands were ranked to judge the fit. Fits this launch. Price: unknown.
Lagoon MobileNigeria
Qloo lists it, but too few brands were ranked to judge the fit. Fits this launch. Price: unknown.
BoltNigeria
Qloo fit: not ranked. Fits this launch. Price: unknown.
EEUnited Kingdom
Qloo fit: not ranked. Fits this launch. Price: unknown.
MonzoUnited Kingdom
Qloo fit: not ranked. Fits this launch. Price: unknown.
LyftUnited States
Qloo fit: not ranked. Fits this launch. Price: unknown.
Cash AppUnited States
Qloo fit: not ranked. Fits this launch. Price: unknown.

Tier C, LocalLocal businesses, creators, venues and community groups. Most realistic for a solo or independent release.

CinemasNigeria
A kind of partner, not a brand yet. Fits this launch. Price: unknown.
CreatorsNigeria
A kind of partner, not a brand yet. Fits this launch. Price: unknown.
Community groupsNigeria
A kind of partner, not a brand yet. Fits this launch. Price: unknown.
Diaspora businessesNigeria
A kind of partner, not a brand yet. Fits this launch. Price: unknown.

Later, as the launch growsBig brands plan years ahead and rarely back a launch like this. Treat them as a goal, not as part of this plan.

GuinnessNigeria
Qloo fit: not ranked. Not for this launch yet. Price: unknown.
Content check. A drinks brand when the audience includes people under 25, some of whom are under the legal drinking age. Check the partner’s rules on who its marketing may reach.
MTNNigeria
Qloo fit: not ranked. Not for this launch yet. Price: unknown.
IndomieNigeria
Qloo fit: not ranked. Not for this launch yet. Price: unknown.

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Three launches, every receipt open.

Territories

Partners by tier

Tier B, Category and integrationBrands that fit the category, such as banks and payment brands, food and drink, hospitality and telecom bundles.

Tier C, LocalLocal businesses, creators, venues and community groups. Most realistic for a solo or independent release.

Later, as the launch growsBig brands plan years ahead and rarely back a launch like this. Treat them as a goal, not as part of this plan.

Start anywhere.Leave with a plan you can revise.

Territories

Partners by tier

Tier B, Category and integrationBrands that fit the category, such as banks and payment brands, food and drink, hospitality and telecom bundles.

Tier C, LocalLocal businesses, creators, venues and community groups. Most realistic for a solo or independent release.

Later, as the launch growsBig brands plan years ahead and rarely back a launch like this. Treat them as a goal, not as part of this plan.

Start anywhere.
Leave with a plan you can revise.