By category

What each of the six categories is judged on, where it leads and what else it helps with.

Six categories, each judged on one signal and planned on the channels that lead for it.

Judged on: Advance screenings and presales.

Leads on: YouTube, Instagram, TikTok.

Also helps: film or series, language, release route, cast and director.

Judged on: Save rate and stream completion.

Leads on: TikTok, Instagram Reels, YouTube Shorts.

Also helps: artist, release type, support acts already booked.

Judged on: Advance copy conversion and early reviews.

Leads on: TikTok, Instagram Reels, YouTube Shorts.

Also helps: author, kind of launch, route, readership, formats.

Judged on: Downloads per episode at day 30 and day 60.

Leads on: YouTube, Instagram, TikTok.

Also helps: new show or new season, format, where it is published, earlier shows by the host or network.

Judged on: Wishlists.

Leads on: YouTube, TikTok, Discord.

Also helps: kind of launch, platforms, earlier games in the franchise, collabs you want, store tags.

Judged on: Tickets sold against capacity (sell-through).

Leads on: Instagram, TikTok, X.

Also helps: show type, venue capacity, ticket price band, on sale, support acts already booked.

Start anywhere.
Leave with a plan you can revise.