Write a brief
Which details change a plan most, what a loose brief looks like beside a strong one, and a builder that writes the brief for you.
Fill in what you know. The brief is written in the forms Oraqul reads without guessing, and the list beside it shows what is still missing and why it matters. Leave anything out: the plan says what it assumed.
Open the step by step brief builderWhat matters most
In order of how much each one changes the plan. Give the first few and you get most of the benefit.
- Release dateEvery calendar is worked back from it.
- Home city and diaspora citiesYou get one plan per territory, home first.
- Comparable titlesThey are how Qloo finds your audience.
- Budget bandThe plan proposes only what the budget can carry.
- Who is launchingA solo author and a major studio are offered different partners.
- Rivals with their datesEach date is checked against the audience it shares.
- A target for the one signalThe plan is judged on a number you chose.
- Age bandIt is tested against who Qloo says the audience is.
- Partners already signedThey stay in the plan and are never suggested back.
- Brands you already knowThey are asked of Qloo beside the ones Oraqul proposes, and never signed for you.
- Content rating or toneA partner that does not fit the content is flagged.
- Platforms to plan onThe plan runs on these platforms.
Weak and strong, side by side
Use real, public names only: titles, artists, brands and cities. Oraqul sends nothing personal to Qloo, so leave out people’s details and customer lists.
| Detail | Too loose | Plans well |
|---|---|---|
| Release date | Opening in spring. | Opening on 2027-03-12. |
| Cities | Nigeria and abroad. | Lagos first, then London, Houston and Atlanta. |
| Comps | Like the big Nollywood hits. | Comps: "Salt Road", "The Glass Lantern", "Midnight Harbor". |
| Budget | We have a small budget. | An independent budget. Or: budget $40k. |
| Rivals | There are some big releases that month. | Rivals: Harbor Lights on 2027-03-12; Third Mainland on 2027-03-19 |
| Target | We want it to do well. | Target 5,000 presales. |